His vision will be an inspiration to anyone looking to find opportunities in the current market, which has changed, but can still be enormously lucrative. “Based on the phenomenal response, we are in the planning stages for a number of these stores both around the country and in select foreign destinations,” says Mark. In March this year his company made the bold move into retail with its first Sally Williams concept store, selling the new ice cream alongside the full range of Sally Williams products in the upmarket Nelson Mandela Square in Sandton, Johannesburg. “It has taken nearly two years to perfect this product range with us setting up an ice cream manufacturing plant close to our existing nougat manufacturing facility.” “We have been planning and developing a range of ice creams that differ from what is currently on offer in the marketplace in that all our ice cream is made from scratch using our nougat and Turkish Delight as inclusions,” says Mark. His company, Sally Williams, has enjoyed huge success over the past decade and a half, now boasting offices in the UK and the US and currently exports to more than 23 countries.Ī couple of years ago, in the search for growth, Sally Williams began investigating the ice cream sector and 2017 will see a huge push into the market. Mark was talking in preparation for being a guest panelist at The Food Forum 2017, next month at Africa’s premier food and drink expo Africa’s Big 7, held at the Gallagher Convention Centre in Johannesburg from June 25 to 27. At that point, I bought 50 per cent of the business before buying the remaining 50 per cent over the next couple of years.” “From there I came across to this fledgling little business started by, my now ex mother in law, in its second year of operation. “I started my first business whilst studying at university – I imported consumer electronics and wholesaled it around the country. “Sally Williams is only the second job I have ever had,” says Mark. The boss of Sally Williams invested in the company in 1999, two years after it started, securing a half ownership while it was still a small business. “We also offer Belgian chocolate enrobed nougat as well as a range of gourmet Turkish Delight products.” Mark Sack, Managing Director, Sally Williams Fine Foods Not unexpected, you would rightly assume, but ask any South African with even the mildest sweet tooth and they will know this company that has won awards around the world for its products. “I firmly believe that we manufacture and distribute the finest honey nougat in the world,” says Mark Sack, Managing Director, Sally Williams Fine Foods. Two years’ planning comes to fruition this year with the launch of Sally Williams Ice Cream and the company’s bold move into the retail sector. For South Africans, Sally Williams Fine Foods means nougat, but after almost 20 years carefully crafting a reputation, there’s expansion going on: ice cream.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |